In March 2025, the US President announced a 200% tax on alcoholic beverages from France and other European countries in response to a planned 50% levy on US whiskey imports into the EU. Much ado about nothing, or rather, nothing came of it at all. At the time. Now, an idea has taken shape in Trump's mind to impose 100% tariffs specifically on still wines and champagnes, unless France scraps its 3% tax on revenue generated within the country by tech giants such as Facebook, Amazon, Apple, and Alphabet.
Out of the question, French President Emmanuel Macron coolly replied to Trump. According to the French Ministry of Finance, American tech giants paid around 700 million euros last year under the three percent levy introduced in 2019.